How does Italy protect and promote its wine appellations? 16-19 July 2007

In the context of the FAO/EBRD "Protection of Georgian Wine Appellations" project, TCIE organized on 16-19 July 2007 a study tour on Italy's wine appellation system. The study tour aimed to improve Georgian wine producers’ capacity to stimulate demand for their products in the global market.

The tour included a seminar on "How does Italy protect and promote its wine appellations?" with presentations by representatives of the Italian wine sector. At the same time the aim was to discuss the geographical appellations issue and learn from the Italian know-how how best to protect and promote such appellations.

The event was followed by visits of associations of wine-makers, laboratories and wineries in 3 different regions.