The world retail market for confectionery runs in excess of USD 120 billion. Chocolates represent the highest with 54%, followed by sweets at 42% and finally chewing gum with 4%. The chocolate trade was USD 18 billion in 2009. Four countries were accountable for 42% of exports: Belgium, Germany, Italy and Netherlands. The trade in sugar confectionary amounted to USD 7.8 billion in 2009. The largest net exporters were Mexico, China, Belgium, Spain, Turkey and Germany (see Stats & Maps). Health-related product innovations drive the sector, which makes confectionery one of the most dynamic food sectors in the world. In the past two decades it has been forced to adapt to drastic changes in consumption habits to prevent a decline in sales. At the same time, high growth markets such as China and India are creating incredible opportunities for traditional confectionery products.
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